SEO Specialist Certificate

About SEO Specialist Course

BETS Global's SEO Specialist Certificate is Pakistan's most comprehensive search engine optimization training program. This course transforms beginners into professional SEO experts capable of ranking websites on Google and driving organic traffic for businesses.

SEO (Search Engine Optimization) is one of the most in-demand digital marketing skills globally. Companies, agencies, and businesses are actively seeking qualified SEO professionals who can improve their online visibility and drive sustainable growth through organic search.

Complete SEO Curriculum

SEO Fundamentals

• Understanding how search engines work (Google, Bing, etc.)
• Search engine algorithms and ranking factors
• White hat vs. Black hat SEO techniques
• SEO terminology and industry concepts
• Google Search Console and Analytics setup
• Website audit and SEO analysis tools

Keyword Research & Strategy

• Keyword research methodology and tools (Ahrefs, SEMrush, Ubersuggest)
• Long-tail vs. short-tail keywords
• Search intent analysis (informational, transactional, navigational)
• Competitor keyword analysis
• Keyword difficulty and search volume assessment
• Building effective keyword strategies

On-Page SEO Optimization

• Title tags and meta descriptions optimization
• Header tags (H1, H2, H3) structure
• URL structure and optimization
• Content optimization and keyword placement
• Internal linking strategies
• Image optimization (alt tags, compression)
• Schema markup and rich snippets
• Mobile optimization and responsive design

Off-Page SEO & Link Building

• Understanding backlinks and domain authority
• Link building strategies (white hat techniques)
• Guest posting and blogger outreach
• Directory submissions and citations
• Social bookmarking and web 2.0 properties
• Broken link building strategy
• Competitor backlink analysis

Technical SEO

• Website speed optimization
• XML sitemaps creation and submission
• Robots.txt configuration
• Canonical tags and duplicate content issues
• HTTPS and website security
• Core Web Vitals optimization
• Structured data implementation

Local SEO

• Google My Business optimization
• Local citations and NAP consistency
• Local keyword targeting
• Reviews and reputation management
• Local link building strategies

SEO Analytics & Reporting

• Google Analytics advanced setup
• Google Search Console data analysis
• Ranking tracking tools and methods
• Traffic analysis and user behavior
• Conversion tracking and goal setting
• Creating professional SEO reports for clients

Tools You'll Master

• Google Search Console & Google Analytics
• Ahrefs (complete SEO toolset)
• SEMrush (keyword research & competitor analysis)
• Ubersuggest (Neil Patel's SEO tool)
• Yoast SEO & RankMath (WordPress plugins)
• Screaming Frog (technical SEO audits)
• GTmetrix & PageSpeed Insights (speed optimization)
• Moz Pro (SEO metrics and tracking)

Who Should Enroll?

• Students seeking high-paying digital marketing careers
• Business owners wanting to grow online presence
• Marketing professionals upgrading skills
• Freelancers looking for remote work opportunities
• Web developers adding SEO expertise
• Content writers wanting SEO knowledge
• Entrepreneurs building online businesses
• Anyone interested in digital marketing

Certification & Projects

Students complete real-world SEO projects and earn industry-recognized certification:

• BETS Global SEO Specialist Certificate
• Complete website SEO audit project
• Keyword research and strategy document
• Link building campaign execution
• SEO analytics and reporting project
• Portfolio-ready case studies